Brunswick buys Freedom

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Members of Freedom Boat Club enjoy hassle-free access to different types of boat in multiple locations.

USA: Brunswick Corporation has acquired Freedom Boat Club (FBC), the largest boat club operator in the USA (see article Marina World March/April). Terms of the transaction have not been disclosed.

FBC and its franchisees have over 20,000 customers, whose club membership gives access to a fleet of nearly 2,200 boats at around 170 company-owned or franchised locations across 30 US states, Canada and Europe.
John Giglio and his management team will continue to lead FBC, which will operate within Brunswick’s Boating Services Network as part of the company’s Business Acceleration Group.
“We are excited to welcome John and the entire Freedom Boat Club team of employees and franchise partners to Boating Services,” said Cecil Cohn, president, Boating Services. “We look forward to supporting their growth in our common goal to help attract the next generation of boaters.”
“The addition of Freedom Boat Club to our leading portfolio of marine brands will allow us to leverage resources and capabilities to create additional growth and value,” said Brenna Preisser, president, Brunswick Business Acceleration. “Our current and prospective franchisees will be supported with a unique suite of new products and services to help them grow and provide exceptional on-water experiences for members.”

 

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