An analogue industry in a digital world?

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by Charlotte Niemiec
Over the last few years, the concept of ‘digitalisation’ or ‘smart’ systems has come increasingly to the fore. As technology develops, more processes are being automated or electronic, from the virtual assistants in our homes to the self-service tills in supermarkets, or the myriad of apps available on mobile phones to complete routine tasks. One indication of how important information and communications technology has become came in 2016, when the United Nations declared that Internet access was a ‘human right’. One of the drivers behind this is mobile phone usage, according to the GSM Association, which represents mobile network operators worldwide. It projects that around three-quarters of the world’s population – 5.7 billion people – will be using mobile services by 2020.


We are living in the age of the fourth Industrial Revolution, or Industry 4.0, say experts. Sectors across the board are investigating how they can use digital systems, artificial intelligence (AI) and the Internet of Things (IoT) to improve efficiency and maintain competitiveness. The marina industry is no exception. While some claim it is lagging behind in terms of technology development, more and more marinas are embracing new technology and installing ‘smart’ systems in marinas, from metering/pedestals to marina management apps.

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